ALFIE IS A NON-SEASONAL PARISIAN LABEL CREATED IN 2020, BY ALICE FRESNEL, DEDICATED TO YOUNG-AT-MIND AND ACTIVE WOMEN WHO LIKE TO KEEP IT ELEGANT BUT ABOVE ALL COMFORTABLE.
THE BRAND REIMAGINES MENSWEAR CLASSICS TO INTRODUCE TIMELESS BASICS TO WOMENSWEAR. IT IS THE BIRTH OF A STYLE THAT GOES BEYOND THE CONTEMPORARY WOMAN’S WARDROBE, A STYLE IN SEARCH OF THE PERFECT BALANCE BETWEEN MASCULINITY AND FEMININITY. A DESIRE TO CREATE A NEUTRAL TERRITORY THROUGH CLOTHES MADE AS SIMPLE AS POSSIBLE - BUT NOT SIMPLER -BECAUSE SIMPLICITY IS THE ULTIMATE SOPHISTICATION.
ALL OUR DESIGNS ARE MADE USING THE HIGHEST-QUALITY UPCYCLED FABRICS GATHERED FROM DESIGNER HOUSES. SOMETIMES WE STUMBLE UPON AMAZING, EXCLUSIVE FABRICS IN SMALLER QUANTITIES THAT WE WILL TRANSFORM INTO SPECIAL, LIMITED EDITION COLLECTIBLES. LIKE ART PRINTS, OUR PIECES WILL BE PRODUCED IN LIMITED QUANTITIES BASED ON THE AMOUNT OF AVAILABLE FABRIC AND WILL BE NUMBERED, MAKING EACH PIECE A ONE-OF-A-KIND -JUST LIKE EVERY ONE OF OUR ALFIE GIRLS.
WE ARE TAKING ALL THE STEPS WE CAN TO MINIMISE OUR NEGATIVE IMPACT ON THE PLANET. ALFIE FOLLOWS A SLOW-FASHION APPROACH WHERE EVERY PRODUCT IS DESIGNED, CUT, SEWN, AND ASSEMBLED WITHIN A RADIUS OF LESS THAN 10 KM IN PARIS, LIMITING THE CARBON FOOTPRINT TO ALMOST ZERO (YES IT’S POSSIBLE!) AND PRODUCED ACCORDING TO THE VARIATION OF DEMAND, AVOIDING WASTE. USING THIS UPCYCLING MODEL WE AIM TO PROVIDE THE HIGHEST QUALITY PIECES THAT LEAVE THE LOWEST POSSIBLE IMPACT ON THE ENVIRONMENT.
